Shaw and Partners Ltd is a prominent Investment Advisory and Wealth Management firm who utilised Tapt Digital Business Cards to revolutionise their approach, trim their costs, and enhance their commitment to community development. Enrico Barbieri, Head of Marketing, sat down with us to share how Tapt Digital Business Cards became the perfect addition to the ever-evolving landscape of financial services, where innovation is the key to staying ahead.
Before discovering Tapt, Shaw and Partners grappled with traditional networking practices, which resulted in recurring printing expenses, logistical hurdles, and environmental concerns. As Enrico remarked, āpaper business cards have become obsolete, people donāt have a wallet anymoreā. This prompted the search for an innovative solution - one that wasnāt just cost-effective, but would have an ability to redefine how Shaw and Partners approached client interactions.
Taptās recognition in various spheres, including its partnership with Officeworks and its stellar social media presence, made it the obvious choice for Shaw and Partners when Enrico was searching for a digital business card. The transition to Tapt Digital Business Cards was seamless, reflecting the determination of Shaw and Partners to embrace innovation. A comprehensive user guide with embedded videos and links was created, making adoption by all members of the team easy. Enrico remembers, āTapt received great feedback from everyoneā¦to be honest we didnāt get any negative feedbackā.
āWe also received great feedback about reducing the paper printing. This replacement is exactly what people were waiting for at Shaw and Partners. Sustainable innovationā, Enrico said. The transition to sustainable innovation aligned perfectly with the firmās values and expectations of its shareholders. By utilising Taptās Digital Business Cards, Shaw and Partners remain at the forefront of progress, seamlessly connecting the past with the future and offering clients an unparalleled experience in the world of finance.
