Shaw and Partners Transforms Client Engagement with Tapt Digital Business Cards

Shaw and Partners Ltd is a prominent Investment Advisory and Wealth Management firm who utilised Tapt Digital Business Cards to revolutionise their approach, trim their costs, and enhance their commitment to community development. Enrico Barbieri, Head of Marketing, sat down with us to share how Tapt Digital Business Cards became the perfect addition to the ever-evolving landscape of financial services, where innovation is the key to staying ahead.

Before discovering Tapt, Shaw and Partners grappled with traditional networking practices, which resulted in recurring printing expenses, logistical hurdles, and environmental concerns. As Enrico remarked, “paper business cards have become obsolete, people don’t have a wallet anymore”. This prompted the search for an innovative solution - one that wasn’t just cost-effective, but would have an ability to redefine how Shaw and Partners approached client interactions.

Tapt’s recognition in various spheres, including its partnership with Officeworks and its stellar social media presence, made it the obvious choice for Shaw and Partners when Enrico was searching for a digital business card. The transition to Tapt Digital Business Cards was seamless, reflecting the determination of Shaw and Partners to embrace innovation. A comprehensive user guide with embedded videos and links was created, making adoption by all members of the team easy. Enrico remembers, “Tapt received great feedback from everyone…to be honest we didn’t get any negative feedback”.

“We also received great feedback about reducing the paper printing. This replacement is exactly what people were waiting for at Shaw and Partners. Sustainable innovation”, Enrico said. The transition to sustainable innovation aligned perfectly with the firm’s values and expectations of its shareholders. By utilising Tapt’s Digital Business Cards, Shaw and Partners remain at the forefront of progress, seamlessly connecting the past with the future and offering clients an unparalleled experience in the world of finance.