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Make your mark when you network with the Tapt digital business card. One simple tap to instantly share all your business and contact information. No app required.

Tapt makes complete customisation easy, from card to profile. With the ability to design your own card, experience the ultimate brand expression. 

Forget ordering 1000+ cards, when all you need is one digital tapt card. With 88% of paper business cards discarded within a week, connect better without the carbon footprint. 

Seamlessly align your whole office with the Tapt digital business card. With consistent branding personalised to suit individual job titles, the tapt platform makes it easy to update your business’ digital profiles in bulk or individually. 

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Join some of the world’s biggest brands and go digital.

Colliers

Xero

Openpay

Gough

Virgin Media

Regional Bank

Hilti

Couriers Please

Harcourts NZ

Remax

Mazda

Maison Advisory

Rock Paper Wine

McGrath

Real Pet Food

We’re changing the way people connect forever. Be part of the next wave of digital business innovation with tapt. 

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It’s fair to say we’ve been pretty deprived of **face-to-face communication** and human interaction up until now. After almost two long years of “pivoting” and seeking out new working solutions, the rise of WFH (Work From Home) and WFA (Work From Anywhere) lifestyles is undeniable. But what of all this virtual communicating when it comes to building long-lasting, meaningful relationships and connections?

**Let’s take a look at some stats.**

According to HubSpot and Review42: 

- Remote (online) meetings generate an average of 10.43 ideas, whereas in-person meetings generate an average of 13.36.
- 95% of people say **face-to-face meetings** and communication are “essential” for long term business relationships.
- The close rate for in-person meetings is 40%.
- 68% of entry-level employees value face-to-face networking more than online.

![pexels-alexander-suhorucov-6457579-min_1024x1024.webp](https://cms-assets.tapt.io/pexels_alexander_suhorucov_6457579_min_1024x1024_1741674f70.webp)

>It seems a no-brainer that the sooner we return to face-to-face networking opportunities, the better, especially for those just starting out, or account managers who want to maintain their relationships with clients. Indeed, 95% of people agree that better business relationships are built through face-to-face meetings, making the effort of networking in person ultimately worthwhile.

As EOFY draws nearer, we’ve rounded up our top networking tips to take into FY23. 
Whether it’s increasing your face to face meetings for a chance at connecting better, or simply engaging more with content that speaks to you on LinkedIn, there are so many great ways to level up your networking so that you can grow your business consistently in the next four quarters. 

#### Read on to find out what our team at Tapt HQ recommends!

1. Engage with content: Comment and tag your connections in inspiring content you think is relevant and thought-provoking. This can help you to expand your reach and potentially start conversations with other professionals in your field. Acknowledging others’ achievements by sending them a message or commenting is another great way to maintain your network and make your presence known to other people on the platform.

2. Seek out opportunities for face to face meetings: With many professionals returning to the office at least part of the week, there is a renewed opportunity to return to some face to face meetings, which generally have been close rates, anyway (and are also a great opportunity to show off your Tapt card)!

3. Return favours: Strong relationships are a two-way street. By offering value to people within your network and returning the favour when they extend a courtesy to you, you can build more fruitful relationships based on authentic connection and appreciation. 

4. Follow up: Follow ups are crucial, especially after face to face events where you’re meeting many people all at once. Because building a relationship with your clients is of utmost importance, the follow up is how you do it, speaking to them regularly and checking in with how they are going. Luckily for you, the Tapt digital business card offers two-way contact exchange, making your follow ups easier than ever. 

Make sure to bring your Tapt card with you wherever you go! With seamless, two-way contact exchange, capturing great connections and keeping them has never been easier. 

There you have it folks, our best networking tips for FY23. Let us know what you think on our socials or share this with a friend who loves a good networking event. Happy EOFY!


Top Five Networking Tips - Tapt

Here at Tapt, we celebrate creativity and are all about taking a walk on the wild side of the business card. Tapt was born because the traditional paper business card no longer served us. We wanted to help everyday professionals present their best, most confident selves, land cool jobs and create more exciting opportunities for themselves without having to perfect an elevator pitch or nail the subjective art of small talk. 

When creating a business card, you can also showcase your brand in all its glory – from card design through to social links depending on the design you’re wanting to go for. Plus, you’ve gotta show yourself off, and what better way to do it than with a digital profile?


#### 1. What you need before designing your card.

The essentials 101.

Right off the bat, you’ll need to type in your name, contact details like your email and phone number, and your occupation. You might also want to include your logo, but more on that down below. 

#### 2. Pick a template that works for you.

Decisions, decisions.


Time to think out of the box. Literally. When choosing a template, it’s important to create an overall look and aesthetic that makes your brand stand out. The template is an important decision, so think carefully about what impresses you as a consumer. What kind of layout would you be most attracted to if you were looking to hire someone? 

#### 3. Select logos, graphics & business colours

Now for the fun stuff.

Do you have an existing logo or a recently rebranded logo that you love? You’re already one step ahead. If your current logo is outdated or less than impressive – it’s time to whip out your Photoshop skills (or hire a professional to work their magic).

Never underestimate the power of colour on the brain, especially when your brand or business colours are in the spotlight, which you will be if you play your cards right. In 2018, Adobe analysed the World’s Top 100 Brands to explore the most popular uses of colours. Their study found that blue was by far the most popular colour, appearing in up to 33% of the top 100. Red was a close second in 29% of the brands, with the third being black or greyscale, with a solid 28%. Adobe also noted that 95% of these brands only used one or two colours. Why? Well this was a choice to maintain consistency, and stay simple in their branding. A good choice, at that. 

Lastly – logos. You may have noticed how some brands don’t feature the company’s name on their logos, opting for simplicity instead. This seems to be best practice, as consumers are most likely to trust a brand they are familiar with. A busy or a complicated logo may be visually interesting, but it won’t be easy for the consumer to recall it, and this makes forging a personal connection difficult. When in doubt, embrace the simple side of things.

#### 4. Keep some white space

Busy is not always better.

Don’t feel like you have to fill up the entire space with words and graphics. Leave some white space – this will let your design breathe by reducing the amount of text and design elements that users see at once. The whole point of a business card is to connect and share information – so at first glance, let your card have an element of intrigue! 

#### 5. Arrange your information & details

Here’s where the real fun begins. 

Your card comprises the best parts of you. It’s your ticket to impressing potential employers and showing them all what you’re made of, so it definitely pays to think about your logo/image and text placement before printing day. 

For example, your text is usually placed where your image/logo isn't, and images and logos are typically placed in areas where they’re highlighted. This might be the upper right, the upper left or the opposite side of the card. If you’re working for a creative company or agency (and let’s face it, you definitely know your stuff when it comes to design) you might want a bit more creative license to think out of the box. There’s no harm in switching things up in the art department – just try to avoid a cluttered design. 

#### 6. Include a catchy slogan

Well aren’t you clever.

It’s not easy to write clever copy, but trust us when we say that anyone can do it. If you’re struggling, you can start by researching some famous company slogans. You could also conduct a brainstorming session with some friends, family or your coworkers. Sometimes it helps to step away from the whiteboard or notebook and enlist another pair of eyes. 

For example, here are three clever slogans from big names:
Samsung: “Do what you can’t.”
This 2017 slogan really captures the brand’s mission of helping their customers do things that were, until recently, impossible. It is clear that Samsung positions themselves as problem solvers and innovators and this definitely shines through their slogan. 
National Australian Bank (NAB) – "More than Money"  
During a rebrand in 2016, National Australian Bank changed its tagline from "More give, less take" to "More than money." The new tagline was part of a series of commercials, which spoke of the bank's history, credibility, and illustrated how the big bank played an important and a positive role in Australians’ lives, throughout every life stage. 

M&MS – “It melts in your mouth, not in your hands” 

M&Ms were widely available to the public in the 1940s, and hence this popular slogan was trademarked in 1954. While this slogan isn’t the most well-known, it’s considered to be incredibly clever, touching on the practical, convenient and delicious nature of the M&M that was once new, and which today many people know and love. 

So – you’re not a master wordsmith or a marketing professional. Then how do you create a show stopping slogan? Fair point. There are several ways to do this.

1. Start with your logo, which works hand in hand with your slogan. Play around with some words to see what fits, but keep in mind that many companies don’t incorporate text into their logos. 
2. Keep it simple!
3. Use small words. Your company slogan should roll off the tongue, not be complicated to read or understand. 
4. Brainstorm a list of words related to your business. Aim for 20-50 words – and draw some pictures or make a flowchart if you need to! 
5. Use power words or phrases. A good rule to follow is: if it speaks to you, or feels right, it’s probably the moneymaker.
6. Test your slogans on family, friends, or a random sample of people at your workplace. Do they love it? Hate it? Have suggestions to make it better? When you’ve been knuckling down and having multiple brainstorm sessions with yourself, sometimes it's best to step away and accept some constructive feedback from others. 

#### 7. Decide on the typography 

What’s your type? 

It’s important to stick to a 12pt or larger font for a company name, and never use any font sizes smaller than 8pt (unless your target audience is a colony of ants). In terms of fonts, just remember to choose a font that represents your brand’s personality. There’s nothing more disorienting than a font style that doesn’t match the brand’s personality.

#### 8. Save, review & assess your business card design

Now for the final touches.

Once you’re all done, save your work, review it (watch out for typos) and then review it again, for good measure. And if any of your details change? You can simply update it!

So, did we cover it all? If you need help creating your own business card, [contact our team here](https://tapt.io/contact-us/).


The Complete Guide To Designing A Business Card

Want to know how to make the most of your Tapt card? Read on to learn more.

Tapt digital business cards offer a sleek and innovative approach to contactless networking on the go. Give yourself a sense of sophistication today.

Digital business cards have never made more sense.

One tap, endless possibilities.

Your card, your way.

Grow your business, and let the trees grow too.

Adapt your team with tapt.

You're in good company.

The last business card you'll ever need.

Where to next?

See how others have designed their cards

Want to create your own tapt create?

Got a question? No problem

There’s more to Tapt than meets the eye.

Why we need networking more than ever

Tapt’s Top Five Networking Tips

The Complete Guide To Designing A Business Card

Frequently Asked Questions

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