Blundstone boots are not just a symbol of premium style; they embody the Australian spirit from which they originate. When it came time for Blundstone to embrace digital business cards, they sought a partner that echoed their commitment to quality and Australian roots, leading them to Tapt.
Matthew Bird, the IT systems supervisor for Blundstone, describes the rollout through the company as self-propelled, stating “As soon as you show them around the office, everyone wants one!”
The decision to implement digital business cards into Blundstone came from their digital marketing team. Having broached the idea of a digital business card, a Google search led them to Tapt. For Blundstone, Tapt’s ability to integrate with other business software was a key selling point, in addition to the fact that Tapt was based in Australia.
Beyond enhancing connectivity, the move to digital business cards aligned with Blundstone’s environmental sustainability goals. The company exclusively engages with suppliers actively dedicated to improving environmental practices - values that are mirrored in Tapt’s offerings.
Matthew says that alongside the key selling points of Tapt, the whole process of onboarding employees to the cards was seamless. “Once the digital marketing team rolled out their cards, the sales team wanted to get their hands on the cards as soon as possible”, he said.
By collaborating with Tapt, Blundstone not only embraced a cutting-edge solution, but also fortified their commitment to customers, maintaining Australian-based suppliers and ensuring every decision contributes to a planet-friendly ethos.
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