Pilot Pen Australia undertakes brand refresh with Tapt Digital Business Cards

Pilot Pen Australia, a prominent national stationery company, is steadfast in its commitment to fostering a more sustainable future. According to Jarrad Murray, Head of Marketing, the decision to adopt Tapt's digital business cards for the staff was significantly influenced by the shared dedication of Pilot and Tapt to a sustainable approach to business.

“We’re always aiming to promote the move away from anything single-use, for example by marketing our reusable pens and markers and encouraging refilling over single-use alternatives. Tapt’s commitment to sustainability through providing an alternative to single-use business cards definitely tied in with that nicely,” remarked Jarrad.

Jarrad first encountered Tapt when a client presented a Tapt digital business card during a meeting. A subsequent online search revealed Tapt's robust social media presence and its partnership with Officeworks, a critical factor for Pilot.

"Officeworks is a major client for us, and Tapt's association with Officeworks gave us the assurance that this was the right digital business card solution for us," Jarrad explained.

Coinciding with Pilot's recent brand refresh, the timing was opportune to update their business cards. Instead of printing numerous single-use paper cards, Jarrad engaged Tapt's design consulting process to translate the company's new vision into the digital realm.

This involved incorporating a font licensed by Pilot onto the front of the new Tapt digital business cards. According to Jarrad, this touch of personalisation has become a "significant talking point among our staff and clients."

Regarding the transition to the new digital business cards, Jarrad attests that the staff is highly pleased with the seamless design and sales process. Through Tapt's digital business cards, Pilot has not only unveiled its refreshed brand but has also embraced innovation in alignment with the company's vision for a more sustainable future.