It’s fair to say we’ve been pretty deprived of **face-to-face communication** and human interaction up until now. After almost two long years of “pivoting” and seeking out new working solutions, the rise of WFH (Work From Home) and WFA (Work From Anywhere) lifestyles is undeniable. But what of all this virtual communicating when it comes to building long-lasting, meaningful relationships and connections?

**Let’s take a look at some stats.**

According to HubSpot and Review42: 

- Remote (online) meetings generate an average of 10.43 ideas, whereas in-person meetings generate an average of 13.36.
- 95% of people say **face-to-face meetings** and communication are “essential” for long term business relationships.
- The close rate for in-person meetings is 40%.
- 68% of entry-level employees value face-to-face networking more than online.

![pexels-alexander-suhorucov-6457579-min_1024x1024.webp](https://cms-assets.tapt.io/pexels_alexander_suhorucov_6457579_min_1024x1024_1741674f70.webp)

>It seems a no-brainer that the sooner we return to face-to-face networking opportunities, the better, especially for those just starting out, or account managers who want to maintain their relationships with clients. Indeed, 95% of people agree that better business relationships are built through face-to-face meetings, making the effort of networking in person ultimately worthwhile.

Why-We-Need-Networking.jpg

Here at Tapt, we celebrate creativity and are all about taking a walk on the wild side of the business card. Tapt was born because the traditional paper business card no longer served us. We wanted to help everyday professionals present their best, most confident selves, land cool jobs and create more exciting opportunities for themselves without having to perfect an elevator pitch or nail the subjective art of small talk. 

When creating a business card, you can also showcase your brand in all its glory – from card design through to social links depending on the design you’re wanting to go for. Plus, you’ve gotta show yourself off, and what better way to do it than with a digital profile?


#### 1. What you need before designing your card.

The essentials 101.

Right off the bat, you’ll need to type in your name, contact details like your email and phone number, and your occupation. You might also want to include your logo, but more on that down below. 

#### 2. Pick a template that works for you.

Decisions, decisions.


Time to think out of the box. Literally. When choosing a template, it’s important to create an overall look and aesthetic that makes your brand stand out. The template is an important decision, so think carefully about what impresses you as a consumer. What kind of layout would you be most attracted to if you were looking to hire someone? 

#### 3. Select logos, graphics & business colours

Now for the fun stuff.

Do you have an existing logo or a recently rebranded logo that you love? You’re already one step ahead. If your current logo is outdated or less than impressive – it’s time to whip out your Photoshop skills (or hire a professional to work their magic).

Never underestimate the power of colour on the brain, especially when your brand or business colours are in the spotlight, which you will be if you play your cards right. In 2018, Adobe analysed the World’s Top 100 Brands to explore the most popular uses of colours. Their study found that blue was by far the most popular colour, appearing in up to 33% of the top 100. Red was a close second in 29% of the brands, with the third being black or greyscale, with a solid 28%. Adobe also noted that 95% of these brands only used one or two colours. Why? Well this was a choice to maintain consistency, and stay simple in their branding. A good choice, at that. 

Lastly – logos. You may have noticed how some brands don’t feature the company’s name on their logos, opting for simplicity instead. This seems to be best practice, as consumers are most likely to trust a brand they are familiar with. A busy or a complicated logo may be visually interesting, but it won’t be easy for the consumer to recall it, and this makes forging a personal connection difficult. When in doubt, embrace the simple side of things.

#### 4. Keep some white space

Busy is not always better.

Don’t feel like you have to fill up the entire space with words and graphics. Leave some white space – this will let your design breathe by reducing the amount of text and design elements that users see at once. The whole point of a business card is to connect and share information – so at first glance, let your card have an element of intrigue! 

#### 5. Arrange your information & details

Here’s where the real fun begins. 

Your card comprises the best parts of you. It’s your ticket to impressing potential employers and showing them all what you’re made of, so it definitely pays to think about your logo/image and text placement before printing day. 

For example, your text is usually placed where your image/logo isn't, and images and logos are typically placed in areas where they’re highlighted. This might be the upper right, the upper left or the opposite side of the card. If you’re working for a creative company or agency (and let’s face it, you definitely know your stuff when it comes to design) you might want a bit more creative license to think out of the box. There’s no harm in switching things up in the art department – just try to avoid a cluttered design. 

#### 6. Include a catchy slogan

Well aren’t you clever.

It’s not easy to write clever copy, but trust us when we say that anyone can do it. If you’re struggling, you can start by researching some famous company slogans. You could also conduct a brainstorming session with some friends, family or your coworkers. Sometimes it helps to step away from the whiteboard or notebook and enlist another pair of eyes. 

For example, here are three clever slogans from big names:
Samsung: “Do what you can’t.”
This 2017 slogan really captures the brand’s mission of helping their customers do things that were, until recently, impossible. It is clear that Samsung positions themselves as problem solvers and innovators and this definitely shines through their slogan. 
National Australian Bank (NAB) – "More than Money"  
During a rebrand in 2016, National Australian Bank changed its tagline from "More give, less take" to "More than money." The new tagline was part of a series of commercials, which spoke of the bank's history, credibility, and illustrated how the big bank played an important and a positive role in Australians’ lives, throughout every life stage. 

M&MS – “It melts in your mouth, not in your hands” 

M&Ms were widely available to the public in the 1940s, and hence this popular slogan was trademarked in 1954. While this slogan isn’t the most well-known, it’s considered to be incredibly clever, touching on the practical, convenient and delicious nature of the M&M that was once new, and which today many people know and love. 

So – you’re not a master wordsmith or a marketing professional. Then how do you create a show stopping slogan? Fair point. There are several ways to do this.

1. Start with your logo, which works hand in hand with your slogan. Play around with some words to see what fits, but keep in mind that many companies don’t incorporate text into their logos. 
2. Keep it simple!
3. Use small words. Your company slogan should roll off the tongue, not be complicated to read or understand. 
4. Brainstorm a list of words related to your business. Aim for 20-50 words – and draw some pictures or make a flowchart if you need to! 
5. Use power words or phrases. A good rule to follow is: if it speaks to you, or feels right, it’s probably the moneymaker.
6. Test your slogans on family, friends, or a random sample of people at your workplace. Do they love it? Hate it? Have suggestions to make it better? When you’ve been knuckling down and having multiple brainstorm sessions with yourself, sometimes it's best to step away and accept some constructive feedback from others. 

#### 7. Decide on the typography 

What’s your type? 

It’s important to stick to a 12pt or larger font for a company name, and never use any font sizes smaller than 8pt (unless your target audience is a colony of ants). In terms of fonts, just remember to choose a font that represents your brand’s personality. There’s nothing more disorienting than a font style that doesn’t match the brand’s personality.

#### 8. Save, review & assess your business card design

Now for the final touches.

Once you’re all done, save your work, review it (watch out for typos) and then review it again, for good measure. And if any of your details change? You can simply update it!

So, did we cover it all? If you need help creating your own business card, [contact our team here](https://tapt.io/contact-us/).


The-Complete-Guide-To-Designing-A-Business-Card.jpg

The Complete Guide To Designing A Business Card

As EOFY draws nearer, we’ve rounded up our top networking tips to take into FY23. 
Whether it’s increasing your face to face meetings for a chance at connecting better, or simply engaging more with content that speaks to you on LinkedIn, there are so many great ways to level up your networking so that you can grow your business consistently in the next four quarters. 

#### Read on to find out what our team at Tapt HQ recommends!

1. Engage with content: Comment and tag your connections in inspiring content you think is relevant and thought-provoking. This can help you to expand your reach and potentially start conversations with other professionals in your field. Acknowledging others’ achievements by sending them a message or commenting is another great way to maintain your network and make your presence known to other people on the platform.

2. Seek out opportunities for face to face meetings: With many professionals returning to the office at least part of the week, there is a renewed opportunity to return to some face to face meetings, which generally have been close rates, anyway (and are also a great opportunity to show off your Tapt card)!

3. Return favours: Strong relationships are a two-way street. By offering value to people within your network and returning the favour when they extend a courtesy to you, you can build more fruitful relationships based on authentic connection and appreciation. 

4. Follow up: Follow ups are crucial, especially after face to face events where you’re meeting many people all at once. Because building a relationship with your clients is of utmost importance, the follow up is how you do it, speaking to them regularly and checking in with how they are going. Luckily for you, the Tapt digital business card offers two-way contact exchange, making your follow ups easier than ever. 

Make sure to bring your Tapt card with you wherever you go! With seamless, two-way contact exchange, capturing great connections and keeping them has never been easier. 

There you have it folks, our best networking tips for FY23. Let us know what you think on our socials or share this with a friend who loves a good networking event. Happy EOFY!


EOFY_mockup.jpg

Top Five Networking Tips - Tapt

# What to Put on the Back of a Business Card

Business cards are a great way to make a strong first impression and leave a lasting memory of yourself or your company. While the front of the card is typically reserved for the most important information, such as your name and contact details, the back of the card can be a valuable space to showcase your brand and make your card stand out. Here are some creative tips for what to put on the back of a business card:

## 1. Your Sleek Logo

Your logo is the visual representation of your brand, so it's important to make it stand out. Use the back of your business card to feature a sleek and eye-catching version of your logo.

## 2. An Engaging CTA

Include a call to action (CTA) on the back of your business card to encourage potential clients or customers to take the next step. This could be anything from visiting your website to booking a consultation.

## 3. Keep It Simple, Yet You

While it's important to make your business card stand out, you don't want to overwhelm your audience with too much information. Keep the back of your card simple but true to your brand.

## 4. Share Business Values

Use the back of your business card to showcase your company's values and mission. This can help potential clients or customers get a better sense of who you are and what you stand for.

## 5. Express Your Mission Statement

Similar to sharing your values, featuring your mission statement on the back of your business card can help potential clients or customers understand your goals and vision for your company.

## 6. Flip the Colours

If your brand features a specific colour scheme, consider flipping the colours on the back of your business card for a unique and eye-catching design.

## 7. Add Your Company Speciality

Showcase your company's specialty or niche on the back of your business card to help potential clients or customers understand what sets you apart from the competition.

## 8. A QR Code to Your Brand Video

Including a QR code on the back of your business card that links to a brand video can be an effective way to engage potential clients or customers and leave a lasting impression.

In conclusion, the back of your business card can be a valuable space to showcase your brand and make a lasting impression on potential clients or customers. Use these creative tips to make the most of this space and leave a lasting impression.

8 Creative Elements For The Back Of A Business Card - Tapt

Are you tired of carrying around a bulky stack of paper business cards that are easily lost or damaged? It's time to switch to a digital business card, and here are 10 reasons why:

#### 1.
Digital business cards are more convenient. No more fumbling around in your pockets or purse to find your business card. With a digital business card, you can quickly and easily share your contact information with anyone using your smartphone.

#### 2.
Digital business cards are more environmentally friendly. Traditional paper business cards are not only inconvenient, but they also contribute to deforestation and pollution. By switching to a digital business card, you can reduce your carbon footprint and do your part to protect the environment.

#### 3.
Digital business cards are more versatile. With a digital business card, you can easily customize and update your contact information without having to print new cards. You can also include links to your website, social media profiles, and other online platforms to give people a more complete picture of your business.

#### 4.
Digital business cards are more cost-effective. Printing and distributing traditional business cards can be expensive, especially if you need to update your information frequently. With a digital business card, you can save money on printing costs and avoid the hassle of carrying around a stack of cards.

#### 5.
Digital business cards are more professional. A well-designed digital business card can make a great impression on potential clients and partners. It shows that you are forward-thinking and tech-savvy, and it can help you stand out from the competition.

#### 6.
Digital business cards are more trackable. With a digital business card, you can easily track who has viewed your card and when. This can be helpful for follow-up purposes and for identifying potential leads.

#### 7.
Digital business cards are more shareable. With a digital business card, it's easy to share your contact information with multiple people at once. You can simply send a link to your card via email, text, or social media, and the recipient can save your information to their smartphone.

#### 8.
Digital business cards are more secure. Traditional business cards are easy to lose, and if they fall into the wrong hands, they can be used to steal your identity or spam your contacts. With a digital business card, you can control who has access to your information and protect yourself from potential fraud.

#### 9.
Digital business cards are more accessible. If you have a physical disability or difficulty carrying things, a digital business card can be a lifesaver. It allows you to share your contact information without the need for physical cards.

#### 10.
Digital business cards are the future. More and more people are using their smartphones for everyday tasks, and digital business cards are the logical next step. By switching to a digital business card, you can stay ahead of the curve and prepare for the future of networking.

So why not make the switch to a digital business card today? You'll save time, money, and the environment, and you'll be able to make a great impression on potential clients and partners. Plus, you'll be ready for the future of networking.

EditedTapt.jpg

It’s 2022, and we’ve entered a new era for marketing your business. That includes
revamping the humble business card, and creating a solid digital profile to match.
Let’s first consider the back of your card; a place that you might’ve previously left blank, or
haven’t yet made the most of. Just like a billboard on a busy highway, the back of your
business card is prime real estate, and shouldn’t be neglected.

Forget going back to basics––it’s time to get creative on our backs.

#### 1. First impressions count.
You’ve got one shot (one opportunity) to impress the person you’re handing your card to.
Don’t let it slip.
The back side of your business card should be well utilised to promote yourself and what
you’re selling without looking too busy. Think: a strong tagline with a unique design, and an
engaging CTA that directs people to your website. Everything that exists on there should
be purposeful, instead of being thrown in for the sake of peacocking. Leave that one to the
Birds.

#### 2. Establish your tone of voice.
Keep it simple, yet you. The best creative copy is short, punchy, and gives people clear
insight into what you’re selling. It can also be fun, witty, and unexpected––but you want to
ensure it shares your business values.
For example, if you’re a tradesman, clever copy can be used to highlight your punctuality
when it comes to responding to house calls. Something as simple as: “I’ll be there in a
flash” can give prospects a keen understanding of how you operate. Bottom line is, you
don’t need to be wordsmith to write a creative tagline—you just need to express your
mission statement.

#### 3. Make it eye-catching, but don’t go overboard.
A study conducted by Adobe in 2018 found that 95% of the World’s Top 100 Brands used
only one or two colours in their marketing designs. Why? Because consistency is key, and
a chaotic colour palette is a Picasso, not a business card.
It’s a good idea to introduce colour to the back of your card while also leaving some white
space. This helps draw your reader to the most important information or image. In search
of a sleek logo? Luckily, with Tapt’s handy customisable design feature, designing the back
of your business cards has never been more seamless, or fun.
For more design tips, head here. 

#### 4. Add a little more value.
Sometimes people need a little reward or incentive to hold onto your card, and remember
to refer back to it later. Try adding a discount code (like 10% off their first order) onto the
back to encourage website traffic and sales. Or, why not offer them a freebie for their 10th
purchase? It’s a small price to pay for a big return.

#### 5. QR codes for the win.
It’s not shocking that QR codes have become popular among business owners––even our
mums are using them. If you’ve got an introductory video or a visual how-to that helps
explain your product, a QR code is an effective tool you can use to provide a potential
client with more information.
And what better place to feature it than the back of your business card? A picture may say
a thousand words, but a QR code that links to your brand video can help sell your product
with the positioning of an iPhone camera.

#### 6. Plug your socials while you’re at it.
For some, social media is a crucial part of their business’ marketing strategy. That’s not
surprising, considering Instagram alone has over 1 billion monthly users. Whether you’re
on one platform or all of them, directing people to your social accounts gives them a more
complete picture of who you are, what you do, and why they should come to you.

#### 7. Location, location, location.
A map is something that’s both visually appealing and practical. Adding one to the back of
your business card can be a great tool for local businesses as it helps people find you, and
encourages them to stop by.
Or, you can use your Tapt digital business card to send your business’ address directly to
their phone. All it takes is one swift tap.

#### 8. Introduce testimonials.
Even in this digital age, word of mouth has stood the test of time as an effective strategy to
market your business. So, if you’ve got a blank space on the back of your card, consider
flaunting a glowing review (or two). It’s a great way to establish trust, and pique people’s
interest in your product or service.

Need a little more inspiration? Flick through our custom lookbook to see how other brands
have designed their business cards with Tapt.

Now, let’s get creating. 

Tapt_BlankCanvas.png

## What to Bring to a Networking Event

Networking events have become more important than ever in the past decade. They offer a valuable opportunity to connect with other professionals in your industry, exchange ideas, and potentially form new business relationships. However, attending a networking event isn't just about showing up and mingling with other attendees. To make the most of your time, it's essential to come prepared with the right tools and mindset. Here are a few things that you should consider bringing to your next networking event:

## Essential Networking Tips

Before diving into the specifics of what to bring, it's important to understand how networking events have evolved in recent years. Depending on the industry, networking events can be vastly different. However, there are some general tips that can be applied to most, if not all, networking events:

### Bring Your Best Self

Your charisma, attitude, and posture can all play a role in making a good impression on other attendees. Be sure to dress appropriately for the event and maintain a positive and confident demeanor throughout.

### Remain Open-Minded

Networking events offer an opportunity to meet professionals from a variety of backgrounds and with differing views, politics, and business ethics. Keeping an open mind can help you make the most of these interactions and potentially form new and valuable connections.

### Get Out of Your Comfort Zone

Networking events can be intimidating, but they also offer a chance to break down social barriers and connect with new people. Don't be afraid to strike up conversations with strangers and take advantage of the opportunities presented to you.

## **What you need to bring to a networking or business conference**

### Business Cards

Business cards are a classic networking tool that can help you exchange contact information with other attendees. While their importance has diminished somewhat in the digital age, they're still a valuable item to have on hand. Consider investing in well-designed and high-quality NFC cards from [Tapt](https://tapt.io/products/ ) that reflect your personal brand.

### Pen and Paper

Taking notes at networking events can help you remember important details about the people you meet and the conversations you have. Bring a notebook and pen or use your smartphone to jot down notes.

### A Networking Plan

Before attending an event, it can be helpful to have a loose idea of who you want to connect with and what you hope to gain from the experience. Take a look at the attendee list ahead of time and identify people who you think would be valuable to meet.

### Your Best Team Front

If you're attending a networking event on behalf of your company, it's important to ensure that everyone is on the same page. Make sure that you and your colleagues are all representing your business in a consistent and professional manner. Check out how you can manage your teams business cards using [Tapt for Teams](https://tapt.io/for-teams/ ).

In conclusion, attending a networking event can be an excellent way to make valuable connections and grow your professional network. By coming prepared with the right tools and mindset, you can make the most of your time and potentially open up new opportunities for your business or career.

What-to-Bring-Netwokring-Event.jpg

Heading into a promising networking event and wondering what you should bring in preparation? Tapy has you covered with the essentials, click here to learn more.

What to Bring to a Networking Event | Tapt

As a business professional, attending networking events is essential for building connections, exploring new opportunities, and expanding your reach. However, with traditional paper business cards, it can be difficult to keep track of contacts and maintain up-to-date information. That's where digital business cards come in. In this blog post, we'll discuss why you need a digital business card and provide advice and tips for what to bring to a networking event.

[Click here](https://tapt.io/blog/The-Complete-Guide-To-Designing-A-Business-Card/) to learn how to design your business card!

## 1. Convenience and Accessibility

Digital business cards are more convenient and accessible than their paper counterparts. With a digital business card, you can share your contact information with just a few taps on your smartphone. You don't have to worry about carrying around a stack of paper cards or losing track of them. Plus, you can easily update your information and ensure that your contacts always have the most up-to-date details.

## 2. Dynamic and Interactive

Digital business cards are also more dynamic and interactive than traditional paper cards. You can include links to your website, social media profiles, and other relevant information. You can also add videos, images, and other multimedia content to showcase your work and make a lasting impression on potential contacts.

## 3. Cost-effective and Environmentally Friendly

Digital business cards are a cost-effective and environmentally friendly alternative to paper cards. You don't have to spend money on printing and designing cards, and you don't have to worry about contributing to the waste generated by discarded paper cards. Plus, digital cards can be accessed from anywhere, making it easy to share your contact information with people from all over the world.

## 4.Easy to Update

Another advantage of digital business cards is that they are easy to update. You can quickly and easily add new information or make changes to your existing contact details. This ensures that your contacts always have the most accurate information and that you can stay connected with them over time.

## 5.Professionalism

Digital business cards also convey a sense of professionalism and tech-savviness. They demonstrate that you are keeping up with the latest trends and technologies and that you are serious about your work. This can make a positive impression on potential contacts and help you stand out from the crowd.

## 6. Increased Networking Opportunities

By using digital business cards, you can increase your networking opportunities. You can easily share your contact information with people you meet at events, and you can also reach out to potential contacts via email or social media. This can help you build your network and explore new opportunities in your field.

## 7.Improved Organization and Efficiency

Digital business cards can also improve your organization and efficiency. You can easily categorize and organize your contacts, and you can also search for specific people or groups. Plus, if you are part of a team, you can use digital business cards to ensure that everyone has access to the same contact information and is on the same page.

## 8.Thinking of getting a Digital Business Card? Let's chat!

If you're interested in getting a digital business card, we'd love to chat with you! At Tapt, we offer a range of digital business card solutions that can help you streamline your networking efforts and improve your professional image. [Contact us](https://tapt.io/sales-enquiry/ ) today to learn more about our products and services.

In conclusion, digital business cards offer a range of benefits for business professionals, from increased convenience and accessibility to improved organization and efficiency. By embracing this technology, you can stay ahead of the curve and take your networking efforts to the next level.

Why you need a Digital Business Card.jpg

Digital Business Cards are becoming a highly demanding product which makes networking & business more seamless. See these reasons on why you should get one.

Why you need a Digital Business Card | Tapt

Seamlessly align your whole office with the Tapt digital business card. With consistent branding personalised to suit individual job titles, the Tapt customisation platform makes it easy to update your business’ digital profiles, in bulk or individually.

Blog

Why we need networking more than ever

The Complete Guide To Designing A Business Card

Tapt’s Top Five Networking Tips

8 Creative Tips Which You Can Add To The Back Of Your Business Card

10 reasons why you should switch to digital business cards

8 creative tips which you can add to the back of your business card

What to Bring to a Networking Event

Why you need a Digital Business Card

Adapt your Team with Tapt

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